Careful, accurate, and meticulous

Nøie is Yours — Every Time

Nøie is customised skincare based on individual skin profiles, scientifically proven ingredients, and shared knowledge within a community united by similar issues. Our mission is to increase the quality of life for people with skin concerns and to create a new honesty about a taboo issue. We aim to achieve this by reinventing how skincare is designed and produced today.

Watch our founders, Daniel and Chris, share the story behind Nøie.

What Nøie is solving

We know the importance of applying the right skincare.

But finding your way through the jungle of products and offerings is a time-consuming and frustrating process. Often leading to wrong choices that don’t do any good for your skin. Those of us with skin concerns are all too familiar with this.

By combining dermatological knowledge with feedback from the community and your individual needs we’re creating skincare that eliminates guesswork and coincidence.

Our goal is simply to reinvent how skincare is designed and produced today by using your feedback in the development of our products.

78.1% report a skin improvement after 30 days.

Science — Community — You

Nøie sees you as you are. Before creating your product, we analyse your personal skin profile so that we can pinpoint the specific active ingredients which will benefit you and your skin. If your skin or symptoms change, your Nøie product will change, too.

Just like youJust like you, Nøie is unique. Our expertise comes from two main resources: Science and feedback from the community.

We’ve screened thousands of skincare products on the market, selected the best 500 and carefully studied scientific research involving the individual ingredients and their effects. As a result, we know about the particular effects of 1,200 unique ingredients. It means we know what works for a myriad of issues — whether the solution comes down to individual ingredients or ingredient combinations.

To supplement this in-depth dermatological knowledge, we listen to what thousands of people tell us about their skin profiles and their experiences with our products. Not only do we know what works. We also know what works for whom. And for you.

That is why Nøie is continuously evolving. You benefit from knowledge gathered from and by the community, all while helping others with the same skin type and issues gain access to better products.

That's how complicated it is to invent something this simple.

Skin is not static, and one type of skincare rarely stays effective over a longer period of time. That is why we have enough compositions and products available to provide everyone with a product to meet their ever-changing needs.

The more feedback the community provides, the more precisely we can customise and develop Nøie’s products. Instead of being trapped in an overwhelming jungle of products and offerings, it is now possible to systematically find a personal product that will work for you.

That’s how complicated it is to invent something this simple.

Customised skincare

That is what we call customised skincare. And that is what you can always expect when you trust us to take care of your skin.

Customised skincare that works. Really.

It's time for a new approach to problematic skin: one that's smart, helpful, and above all - honest.