Compared to the traditional skincare industry, NØIE’s method is different from what you might know. Founded on the belief that customised skincare can effectively address skin concerns such as acne, eczema, and psoriasis, our primary goal is to enhance the quality of life for individuals.

The name NØIE comes from the Danish word “nøje”, meaning careful, accurate or meticulous. These meanings permeate everything we do, from how we select our ingredients and customise our products for each user to our deep concern for individual health.

We care deeply about the mental well-being of our users, and our method is designed to uphold this dedication. Through personal guidance, direct access to our team of experts, and unlimited reformulations to their routine based on changes to their skin, we assure all users of our commitment and support throughout their skincare journey.

This commitment stems from recognising the impact a skin condition can have on you - it goes beyond affecting just your skin. It can influence self-esteem and how you navigate and engage with the world. A staggering 85% of dermatology patients report that the psychological aspect of their skin disease is a major component of their illness [1]. Research shows that individuals diagnosed with acne have a 63% higher risk of major depression within the first year, compared to individuals without acne [2].

Therefore, our dedication to caring remains unwavering throughout everything we do, ensuring that no compromises are made to an individual’s health and well-being.