We're taxing ourselves for the carbon we emit - plus some extra

And we don’t support carbon offsets that reduce or avoid emissions, like energy efficiency projects that offer better cookstoves, or renewable energy projects such as wind or solar power. While these are all good initiatives, they don’t help remove carbon that’s already in the atmosphere. Rather, we only invest in projects that actually remove carbon from the atmosphere.

There’s no way around it

To achieve net zero emissions globally by mid-century, and ensure compatibility with the Paris Agreement, emission reductions are necessary, but not sufficient. We need to support and scale up carbon removals.

We partner with experts to ensure high quality

We’re working with Klimate to invest in a diversified portfolio of high quality carbon removal offsets following best practices aligned with The Oxford Offsetting Principles.

There's a million ways to offset the carbon you emit. Here's how we go about it:


The projects we support

Taking Root

Taking Root establishes reforestation projects in Nicaragua. In close collaboration with almost 2,500 smallholder farmers, they have planted more than five million trees. Through their software platform Farm-Trace, which makes use of satellite data, they can measure and verify the number of trees and amount of carbon stored in near-real time. This unique tracking makes their reforestation projects highly transparent.


Climeworks uses direct air capture technology powered solely by renewable energy to remove CO2 from the air and store it permanently underground in natural sinks, such as geological formations.

Charm Industrial

Charm Industrial converts waste biomass into bio-oil using the process of pyrolysis. By "burning" biomass without oxygen, pyrolysis locks the carbon from biomass as bio-oil, a thick, black substance resembling crude oil with very high carbon content. Due to its low energy content and tendency to harden over time, bio-oil is perfect for long-term underground storage in rock formations, permanently locking up the carbon kept in biomass instead of releasing it as CO2.


Carbonfuture reverses the stream of carbon emissions by generating biochar from waste biomass and putting it back into the soil. Their pioneering system ensures fully documented and verified biochar based carbon removals, guaranteeing carbon storage for more than 100 years.


Seattle-based Nori has made it their mission to support regenerative agriculture to increase soil carbon storage on farms across the world. Nori pays farmers for storing carbon in the soil using regenerative agriculture projects and techniques. They built a blockchain-based accounting system that eliminates the risks of double counting and fraud.

Intrigued about our approach?

We're sharing the exact resources we've used to get to this point in our sustainability efforts.