Face Serum

Serums are lightweight, or thinner, moisturisers that often contain a higher concentration of active ingredients than regular moisturisers do.

The purpose of a face serum is to increase efficacy. Serums have a high concentration of actives, are absorbed quickly, and can reinforce the effect of your face cream. It can also help target any secondary skin concerns such as dehydrated skin, redness or uneven skin tone and texture.

The word ‘serum’ stems from the medical term ‘serum’. The definition is “an amber-coloured, protein-rich liquid which separates out when blood coagulates. Why it’s called a ‘serum’ in the skincare industry is up for interpretation.

If our algorithm finds that you might benefit from our Face Serum, it will appear among the products at the end of your skin test. If not, it won’t appear there at all.

The purpose of a serum is to prepare the skin before application of your usual face cream - in order to reinforce the action of it.

When it comes to alleviating different skin needs, it sometimes requires conflicting ingredients that can’t be used in synergy at the same time during the day. So by adding some of the more targeted ingredients to a serum, it allows for more flexibility within your skincare routine.

So to sum it up, our serums are made to act as a booster to enhance the effectiveness of your Face Cream to target your primary skin concerns, but also to help take care of secondary skin concerns you might have.

You should use your serum after cleansing your skin and before you apply your Face Cream. You can mostly use your serum both in the morning and evening, but that depends on your personalised recommendation.

Our serums target redness, pigmentation/uneven skin tone and dry skin.

Not necessarily, but everyones skin is individual. Combining a lot of different serums with different active ingredients can lead to less efficacy, as some active ingredients and base ingredients cancel the effect of each other out. It can also cause a bad reaction due to conflicting ingredients, overexposure to an ingredient or too many different active ingredients. The personalised recomendation from NØIE ensures that you will only get the ingredients your skin needs.

Yes, mostly. Some formulations are very similar to a light moisturiser and if you have hyper sensitive skin, a tendency to oiliness or are very prone to breakouts, you could make do with a serum that contains enough hydrating and soothing ingredients to cover your skin's needs. But for most people a serum alone wouldn’t be enough to cover their skin's need in terms of moisture and occlusion. Reach out to our advisor team if you are in doubt.